Assisted Living Advisor in New York City & select parts of Northern New Jersey

Howard Horowitz is a pioneer in the Senior Living Concierge space providing advisory services focused on finding the perfect living situation for you, your Parent or Loved One.  Together with his partner, Michael Wolfson, they advise on all aspects of senior placement in the NYC Metro area. Howard specializes in matching Senior Clients with the ultimate luxury developments in NYC Metro’s premier locations offering world class chefs, dining, entertainment, room and personal services, as well as private transportation in a safe and secure environment.  Howard’s highest priority is to make each Senior Client’s golden years sparkle. Utilizing the gold standard approach originally developed and honed by Assisted Living Locators over more than two decades, Howard’s goal is getting to know you, your family, and your very specific needs and objectives to curate each Senior Client’s ideal home in a vibrant, elegant and sophisticated community.  Howard’s approach seeks to match not only the Senior Client’s immediate needs, but to develop a longer term plan around his Client’s future care needs. Having advised numerous multi-generational families for over 30 years in a highly successful Wall Street career, Howard takes enormous satisfaction delivering this most personalized solution for each Senior Client and their family.  When not scouting for the next ultimate Senior residence, Howard enjoys life on New York’s Upper East Side and Southampton, spending time with friends and family.  A lifelong New Yorker, and Yale alum, Howard is an avid backgammon and tennis player.  Howard also enjoys Broadway musicals, Lincoln Center, museums, galleries and rare books. Please reach out to Howard for a truly bespoke approach to all your Senior living needs.

Our services come at AT NO COST TO THE CLIENT, as we are compensated by the assisted living communities. We have extensive knowledge of senior living communities offering a wide range of care and lifestyle options. So whether your monthly budget starts at $5,000 or is upwards of $30,000, we will curate a list of price-appropriate communities that best meet your care and comfort needs.

Howard Horowitz & Michael Wolfson

212-653-0152

Feedback From The Families

Paul F.

I am writing you to let you know how wonderful your advisor was and how he helped my mom locate a wonderful home for my dad. Your organization is wonderful.

Maya D.

Your compassion, care and patience for the people left in the position of finding quality care for their loved one is amazing. Thank you again and always. We have and will continue to tell people about you.

Call 212-653-0152

or

Contact Howard Horowitz & Michael Wolfson, Assisted Living Locators New York City Via The Form Below

Feedback From The Families

Paul F.

I am writing you to let you know how wonderful your advisor was and how he helped my mom locate a wonderful home for my dad. Your organization is wonderful.

Maya D.

Your compassion, care and patience for the people left in the position of finding quality care for their loved one is amazing. Thank you again and always. We have and will continue to tell people about you.


Meet Howard, Your Local Senior Care Advisor in New York City & select parts of Northern New Jersey

How It Works?

Discover the perfect senior living community with Assisted Living Locators’ free services, including personalized assessments, expert guidance, and access to a nationwide network of trusted providers.

Our proprietary four step process ensures you have a seamless experience from start to finish. There is never any cost for our assistance.

1. In Depth Assessment Of Your Needs

We’ll get to know you and your loved one’s needs, either by phone or in person.

2. Thoughtful Analysis & Recommendations

We’ll provide our best recommendations for care that will meet your unique needs.

3. Assistance with the Selection Process

We’ll be there for you every step of the way - accompanying you on tours, providing feedback, and helping to evaluate your options.

4. Transition Support

When it comes time for your loved one to make the transition to a new community, we’ll be there to support you.

Senior Living Centers in New York City & select parts of Northern New Jersey

Finding the best elder care isn’t just about checking boxes; it’s about securing respect, safety, and ongoing wellness as your parents or grandparents grow older. As their needs evolve, the appropriate care helps them stay healthy in their familiar environment, and gives you reassurance knowing they are well-cared for.

When well-matched care is secured, it turns aging into a period of renewed purpose. It means a nurturing environment where seniors can prosper no matter what phase of life they’re in. Securing the right senior care leads to a more joyful future—not just for the seniors themselves, but for your entire family. What we offer:

Finding the best senior living is complicated. We make it easier.

Benefits of Working With a Senior Living Advisor

It is very common for seniors and families to pay at least some cost of assisted living care out of pocket. Funding might come from retirement accounts, investments, and pooling other sources of income. However, out of pocket isn’t the only option — here are tips and ideas for additional ways to help finance assisted living.

Expert knowledge and experience on the care options in our local area

Personalized recommendations and guidance

Reduced stress and anxiety for seniors and their families

Unbiased solutions you can trust

Streamlined search process

FAQs About Senior Living Advisors in New York City & select parts of Northern New Jersey

Contact Howard Horowitz & Michael Wolfson

Yes, several memory care facilities provide high-quality services at reasonable costs. These centers are specifically made to support people experiencing Alzheimer's or other kinds of dementia, offering continuous care, structured routines, and specialized staff in a secure environment.

Our local advisors will gladly help you navigate pricing structures, understand services included, and uncover options that match your financial parameters. Whether you’re paying out-of-pocket or using benefits, we ensure you receive carefully recommended options that prioritize both care and your budget.

Talk to a senior care advisor today to find memory care facilities that meet your needs.

Senior centers are communities where seniors socialize and receive supportive services customized to their cognitive and physical needs. They offer common areas for engaging and recreational activities, along with access to support that promotes independent living. Essentially, they provide invaluable programs and connections that allow seniors to maintain their independence and enhance their quality of life.

You might encounter the acronym ADL when looking into assisted living communities or during your consultation with us. Activities of Daily Living (ADLs) are the fundamental activities a person needs to do consistently to live autonomously and maintain their self-care. Healthcare providers and assisted living centers often use them to evaluate a person's degree of self-sufficiency and the tier of support they may require. Simple needs could include light cleaning, while more significant support might involve help with activities such as bathing and feeding.

The most popular support for seniors is daily assistance, including dressing, hygiene, and meal preparation. In addition, medication management, transit, and tidying are other highly sought-after services. Through consistent engagement with their care professional, seniors experience emotional support and companionship.