Assisted Living Advisor in New York City & select parts of Northern New Jersey
Howard Horowitz is a pioneer in the Senior Living Concierge space providing advisory services focused on finding the perfect living situation for you, your Parent or Loved One. Together with his partner, Michael Wolfson, they advise on all aspects of senior placement in the NYC Metro area. Howard specializes in matching Senior Clients with the ultimate luxury developments in NYC Metro’s premier locations offering world class chefs, dining, entertainment, room and personal services, as well as private transportation in a safe and secure environment. Howard’s highest priority is to make each Senior Client’s golden years sparkle. Utilizing the gold standard approach originally developed and honed by Assisted Living Locators over more than two decades, Howard’s goal is getting to know you, your family, and your very specific needs and objectives to curate each Senior Client’s ideal home in a vibrant, elegant and sophisticated community. Howard’s approach seeks to match not only the Senior Client’s immediate needs, but to develop a longer term plan around his Client’s future care needs. Having advised numerous multi-generational families for over 30 years in a highly successful Wall Street career, Howard takes enormous satisfaction delivering this most personalized solution for each Senior Client and their family. When not scouting for the next ultimate Senior residence, Howard enjoys life on New York’s Upper East Side and Southampton, spending time with friends and family. A lifelong New Yorker, and Yale alum, Howard is an avid backgammon and tennis player. Howard also enjoys Broadway musicals, Lincoln Center, museums, galleries and rare books. Please reach out to Howard for a truly bespoke approach to all your Senior living needs.
Our services come at AT NO COST TO THE CLIENT, as we are compensated by the assisted living communities. We have extensive knowledge of senior living communities offering a wide range of care and lifestyle options. So whether your monthly budget starts at $5,000 or is upwards of $30,000, we will curate a list of price-appropriate communities that best meet your care and comfort needs.
Howard Horowitz & Michael Wolfson
212-653-0152Feedback From The Families
Paul F.
I am writing you to let you know how wonderful your advisor was and how he helped my mom locate a wonderful home for my dad. Your organization is wonderful.
Maya D.
Your compassion, care and patience for the people left in the position of finding quality care for their loved one is amazing. Thank you again and always. We have and will continue to tell people about you.
Call 212-653-0152
orContact Howard Horowitz & Michael Wolfson, Assisted Living Locators New York City Via The Form Below
Feedback From The Families
Paul F.
I am writing you to let you know how wonderful your advisor was and how he helped my mom locate a wonderful home for my dad. Your organization is wonderful.
Maya D.
Your compassion, care and patience for the people left in the position of finding quality care for their loved one is amazing. Thank you again and always. We have and will continue to tell people about you.
Meet Howard, Your Local Senior Care Advisor in New York City & select parts of Northern New Jersey
How It Works?
Discover the perfect senior living community with Assisted Living Locators’ free services, including personalized assessments, expert guidance, and access to a nationwide network of trusted providers.
Our proprietary four step process ensures you have a seamless experience from start to finish. There is never any cost for our assistance.
Senior Living Centers in New York City & select parts of Northern New Jersey
Finding the best elder care isn’t just about checking boxes; it’s about securing respect, safety, and ongoing wellness as your parents or grandparents grow older. As their needs evolve, the appropriate care helps them stay healthy in their familiar environment, and gives you reassurance knowing they are well-cared for.
When well-matched care is secured, it turns aging into a period of renewed purpose. It means a nurturing environment where seniors can prosper no matter what phase of life they’re in. Securing the right senior care leads to a more joyful future—not just for the seniors themselves, but for your entire family. What we offer:
Types Of Housing Or Care in New York City & select parts of Northern New Jersey

Finding the best senior living is complicated. We make it easier.
Benefits of Working With a Senior Living Advisor
It is very common for seniors and families to pay at least some cost of assisted living care out of pocket. Funding might come from retirement accounts, investments, and pooling other sources of income. However, out of pocket isn’t the only option — here are tips and ideas for additional ways to help finance assisted living.

Expert knowledge and experience on the care options in our local area


Personalized recommendations and guidance

Reduced stress and anxiety for seniors and their families

Unbiased solutions you can trust

Streamlined search process




